About us
meaning "comfort" in Mandarin and pronounced just like "shoe," is our playful creation, blending fun, chic, and comfort into every pair.
Founded by a team of passionate people, is fully women-led, embodying the spirit of female entrepreneurship and creativity. All of us, each with roots in quaint Malaysian towns like Kedah, carry big dreams and a shared belief that is more than just a shoe brand.
MORE THAN A SHOE BRAND
Shuu is more than just a brand; it's a celebration of your journey. We believe in the power of fun shoes to transform your day. Our collections are crafted to reflect your journey, capturing the essence of who you are and who you aspire to be. Whether it’s the heels that supported you through your first job interview or the elegant flats that danced with you at your best friend's wedding, we want to be part of your story.
PROUDLY MADE IN MALAYSIA
Our shoes are proudly made in Malaysia, where local craftsmanship blends seamlessly with modern design for a chic and effortless style.
Local production ensures that we maintain the highest standards of quality while supporting our community.
Each pair is produced exclusively, with a commitment to minimizing waste and practicing mindfulness.